I’m quite often asked for my top 10 SEO Tips or Top 10 SEM Tips so have listed some of these below. They are not necessarily in order of importance, but are hopefully laid out in a way that make sense.

  1. Competitor Analysis – Before even trying to rank high in Google you should first analyse the competition to decide whether the expenditure of an SEO campaign is worthwhile. There is little point being number 1 in Google if the sites in the positions just below you are selling the same products cheaper than you or are popular well established retailers.
  2. Keyword Research – It’s all very well being number 1 in Google for a keyword or key phrase, but what good is that if no-one ever searches for those keywords and phrases, likewise don’t spend your entire SEO budget trying to rank high for extremely popular keywords that are out of your budget.
  3. Competitor Analysis(2) – I can’t emphasise enough how important I personally consider competitor analysis, a large number of SEO companies will take on clients whose expectations far outweigh what can be achieved on their budgets, spend the total budget and leave the client out of pocket and still only with rankings that don’t produce a ROI. Another phase of competitor analysis should follow the keyword research to assess whether it is practical to target the keywords / key phrases selected (Note: This stage is sometimes combined with Keyword research)
  4. Page Titles – Still considered by many to be the most important aspect of on-page SEO. Page titles throughout the site should reflect the content of each individual page, be as descriptive as possible about the content on the page and include the prime keyword/phrase of each page.
  5. Page Structure – Remember, Google is just a machine it likes things to be simple clear and structured. Give Google a nice structured page to crawl, let it come to the page, read the most important information, skip through the secondary content, find a nice structured internal navigation system and quickly and easily move on to your next page.
  6. Linked Headers – A key point of page structure. Correctly head the content of your page by importance and relevance with linked headers H1 to H5
  7. Site Navigation – Again, a key point of page structure. Site navigation should be clear, precise, descriptive and use the correct anchor text whenever possible.
  8. Quality Content – Page content should be appealing, informative and encourage visitor engagement.
  9. Alt Attributes – These shouldn’t be overdone so that they look spammy but keywords should be used whenever images are displayed
  10. Locations – Remember if you are a local service to frequently display the location where you provide the service. There is nothing more annoying than being on the web page of a local service but having no idea where they provide that service.